50 Most Searched Brands on Google

Maleha Afzal

Mon, Aug 28, 2023, 12:37 PM16 min read

In this article:

This article will look at the 50 most searched brands on Google. We will navigate industry trends and understand how brands rank higher on search engines. If you want to skip our analysis, go directly to the 10 Most Searched Brands on Google.

Ranking well on search engines like Google is as important as cash is to run a business. In this global era, digital marketing has much to offer to companies. Social media marketing, keyword optimization, and search engine optimization are strategies companies employ to enhance their standing in the market. The demand for digital innovation and digital marketing is on the rise. According to a report by Research and Markets, the global market for digital marketing and advertising was valued at $531 billion in 2022. The global digital marketing and advertising market is expected to grow to $1.5 trillion by 2030 at a compound annual growth rate (CAGR) of 13.9%.

The United States is leading the industry with a market share of $223.2 billion in 2022. Moreover, the digital marketing industry in China is expected to grow to $372.6 by 2030 at a compound annual growth rate (CAGR) of 14.2%.

What is Happening in the Digital Marketing Industry?

Artificial Intelligence is not just a buzzword in the market; in fact, Artificial intelligence is altering the way industries work. With the introduction of AI, most companies were worried about the industry's future. However, soon after the launch of AI, companies realized that this technology could indeed be a companion instead of a threat.

Alphabet Inc. (NASDAQ:GOOG), Amazon.com, Inc. (NASDAQ:AMZN), and Microsoft Corporation's (NASDAQ:MSFT) LinkedIn are not only leaders in the digital marketing industry, but they are also constantly evolving to keep up with their competitors. These companies have learned the art of ranking well on search engines. These companies also assist other brands and companies to inculcate technologies in their systems. You can check out the top 20 digital marketing companies and agencies in the world.

Alphabet Inc (NASDAQ:GOOG) could not fathom the endless possibilities generative AI could bring to their ad technologies when it was first introduced. However, the company soon decided to incorporate new technologies into its system. On May 11, Google reported launching a series of models on its Google Cloud to assist companies with their digital processes. The company announced the launch of the Gen App Builder and the Generative AI support in Vertex AI. The Gen App Builder assists developers with limited machine learning skills to create generative chat and search apps. On the other hand, the Generative AI support in Vertex AI builds on three major foundations. These include Codey, Imagen, and Chirp. All these tools come together to provide customers with the proper customer experience. For instance, Chirp not only communicates with customers in their native languages, but they also provide captions and voice assistance.

Furthermore, on May 23, Google suggested new avenues for implementing updated features in Performance Max, its campaign management solution. The new features will allow companies to enhance their ad performance. Generative AI will enable companies to create images and videos. Other features introduced by Google allow companies to use AI to summarize pages and extract important keywords. These keywords are then used to generate content for the ads.

The use of artificial intelligence is not limited to creating and developing content. Artificial Intelligence is set to shape the ads market with AI-powered ads. On June 7, the Vice President of Products at Linkedin, Abhishek Shrivastava, reported that the Microsoft subsidiary will use advanced OpenAI GPT models to assist you with your LinkedIn Ads. The tool collects data from your LinkedIn page and Campaign Manager to source objectives, targeting criteria, and audience information. The tool incorporates the data to suggest appropriate headlines and ad content for your campaigns.

Amazon is another name in the digital marketing industry, turning to AI to enhance customer journeys and ad placement. On May 8, Forbes reported that the company uses AI to generate appropriate content and assist with automatic bidding and personalized recommendations to Google.

Additionally, on August 14, Amazon Inc (NASDAQ:AMZN) reported it is integrating AI to enhance customer reviews. Customers do not have to spend hours reading product reviews to find the perfect product. Instead, the new Amazon AI tool will display a small paragraph containing the most common sentiments for or against the product. You can also check out some of the most searched products on Amazon.

Companies rely on enhanced search results through organic awareness. However, in today's digitalized world, more is needed. Therefore, companies turn to companies like Alphabet Inc. (NASDAQ:GOOG), Amazon.com, Inc. (NASDAQ:AMZN), and Microsoft Corporation's (NASDAQ:MSFT) Linkedin for assistance. Let's now discuss the 50 most searched brands on Google below.

Pixabay/Public Domain

Our Methodology

For our methodology, we sourced the 50 most searched brands on Google from Mondovo, a popular digital marketing agency and insights website. From the list, we extracted the names of the top 50 brands or companies ranking well on Google. Our primary metric was the search volume on Google. In the case of two brands having the same search volume, we ranked them based on their cost per click. The ranking is in ascending order. The list below contains brands and companies searched on Google, therefore, Google ranks as the most searched brand despite Facebook having a larger search volume.

50 Most Searched Brands on Google

50. Viber

Search Volume on Google: 13.6 Million

Cost Per Click (CPC): $0.10

Viber is a popular messenger used by millions across the globe. Viber also offers a secret chatting option preventing people from taking screenshots and forwarding messages. With a search volume of 13.6 million, the company stands as one of the most searched brands on Google.

Using tools from Alphabet Inc. (NASDAQ:GOOG), Amazon.com, Inc. (NASDAQ:AMZN), and Microsoft Corporation (NASDAQ:MSFT), most companies can manage to optimize their websites and applications to rank well on Google.

49. Nike

Search Volume on Google: 13.6 Million

Cost Per Click (CPC): $0.10

NIKE, Inc. is an athletic sportswear and apparel company based in the United States. The company was founded in 1964 and has grown to become one of the world's largest suppliers of athletic shoes.

48. Adidas

Search Volume on Google: 13.6 Million

Cost Per Click (CPC): $0.13

Adidas is a popular sportswear producer and retailer. The company was founded in Germany and has operations in many countries across the globe. Given that the brand is highly popular among the young population, it is also among the most searched brands on Google.

47. Vodafone

Search Volume on Google: 13.6 Million

Cost Per Click (CPC): $0.14

Vodafone Group Public Limited Company is a telecommunication company based in the United Kingdom. With a search volume of 13.6 million, the company stands as one of the most searched brands on Google.

46. Expedia

Search Volume on Google: 13.6 Million

Cost Per Click (CPC): $0.15

Expedia Group, Inc. is a travel technology company based in the United States. Expedia Group, Inc. allows users to manage their entire travel plan on a single app, from booking flights to booking accommodation; the app offers a complete package.

45. Bing

Search Volume on Google: 13.6 Million

Cost Per Click (CPC): $0.36

Bing is a search engine owned by Microsoft Corporation. Bing is different from usual search engines as it is faster and easier to use. Microsoft Corporation has integrated Bing into other apps. For instance, Bing shows up as a chatbot in Skype, making it easier for users to search for anything at any time.

44. IMDb

Search Volume on Google: 13.6 Million

Cost Per Click (CPC): $1.01

IMDb is an online platform containing information related to watching content available on the internet, such as movies, shows, podcasts, and series, to name a few.