(Bloomberg) -- Baidu Inc. surged after affirming it’s on track to publicly roll out its ChatGPT-like service in March, stoking anticipation around what is potentially China’s most prominent entry in the race to create lifelike AI bots.

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The Hong Kong-listed shares had their best day since March, jumping 15% after the company said it was naming the service “Wenxin Yiyan,” or “Ernie Bot” in English. Baidu’s American depositary receipts jumped 12% at the New York open to the highest since March 2022. Baidu should complete internal testing in time for next month’s launch, it said in a statement.

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News of Baidu’s foray into the red-hot generative AI arena has fired up Chinese AI-related stocks from Beijing Deep Glint Technology Co. to Cloudwalk Technology Co. in recent days. The mania reflects mounting interest from investors since OpenAI’s ChatGPT debuted, drawing eye-popping investments from the likes of Microsoft Corp. Beyond Baidu, a growing number of large and small companies are racing to try to overtake the startup in the suddenly hot world of AI services.

China’s largest search engine company plans to initially embed Ernie into its main search services. The tool will allow users to get conversation-style search results much like OpenAI’s popular platform.

Baidu has spent billions of dollars researching AI in a years-long effort to transition from online marketing to deeper technology. Its Ernie system — a large-scale machine-learning model that’s been trained on data over several years — will be the foundation of its upcoming ChatGPT-like tool.

Read more: Chinese Search Giant Baidu to Launch ChatGPT-Style Bot

AI is a rare bright spot in a contracting, job-cutting tech industry. Generative AI companies — named for their ability to generate new content from digital troves of text, photos and art — are attracting vast sums of venture capital dollars. In 2022, they raised about $920 million in the US, according to PitchBook data, up 35% from the year before.

In January, Microsoft agreed to pour $10 billion in OpenAI, one of the largest startup investments ever. In addition, less than three months into 2023, multiple generative AI companies have raised or are in talks to raise upwards of $700 million cumulatively, according to reports of funding rounds. A running list maintained by the Homebrew AI Club, a group intended as a meeting place for AI workers, counts more than 150 startups in the sector.