The Inspire International ETF (WWJD) made its debut on 09/30/2019, and is a smart beta exchange traded fund that provides broad exposure to the World ETFs category of the market.

What Are Smart Beta ETFs?

Market cap weighted indexes were created to reflect the market, or a specific segment of the market, and the ETF industry has traditionally been dominated by products based on this strategy.

Market cap weighted indexes work great for investors who believe in market efficiency. They provide a low-cost, convenient and transparent way of replicating market returns.

There are some investors, though, who think it's possible to beat the market with great stock selection; this group likely invests in another class of funds known as smart beta, which track non-cap weighted strategies.

Non-cap weighted indexes try to choose stocks that have a better chance of risk-return performance, which is based on specific fundamental characteristics, or a mix of other such characteristics.

The smart beta space gives investors many different choices, from equal-weighting, one of the simplest strategies, to more complicated ones like fundamental and volatility/momentum based weighting. However, not all of these methodologies have been able to deliver remarkable returns.

Fund Sponsor & Index

Managed by Inspire, WWJD has amassed assets over $254.60 million, making it one of the larger ETFs in the World ETFs. This particular fund seeks to match the performance of the INSPIRE GLOBAL HOPE EX-US INDEX before fees and expenses.

The Inspire Global Hope ex-US Index selects foreign and domestic equity securities from all publicly traded international and emerging market large cap companies that is designed to assign a score to a particular security based on the alignment with biblical values and the positive impact that company has on the world through various environmental, social and governance criterion.

Cost & Other Expenses

Since cheaper funds tend to produce better results than more expensive funds, assuming all other factors remain equal, it is important for investors to pay attention to an ETF's expense ratio.

Operating expenses on an annual basis are 0.80% for this ETF, which makes it one of the more expensive products in the space.

It has a 12-month trailing dividend yield of 2.51%.

Sector Exposure and Top Holdings

While ETFs offer diversified exposure, which minimizes single stock risk, a deep look into a fund's holdings is a valuable exercise. And, most ETFs are very transparent products that disclose their holdings on a daily basis.