British retailer JD Sports Fashion has reported a 2.4% increase its its like-for-like (LFL) sales in the second quarter (Q2) of fiscal 2025.

Its organic sales also increased 8.3% during the quarter.

The company attributed the improvement in its quarter-on-quarter performance to its multi-brand operating model and softer comparatives against the previous year.

During the 13 weeks to 3 August 2024, the company’s North American business delivered the strongest LFL growth at 5.7%, followed by Europe at 3%.

JD Sports Fashion’s UK business LFL dropped 0.8% over the quarter, while organic sales grew 1.2%.

The company posted LFL growth in all three primary segments including JD, Complementary Concepts and Sporting Goods & Outdoor.

Driven by the new store openings, its JD segment delivered 11% organic growth.

Over the quarter, the gross margin of JD Sports Fashion dropped by 30 basis points (bps) to 48.4% compared to Q2 FY24.

The company registered a decline primarily in apparel and online, the UK most impacted.

In the first half (H1) of the fiscal year, LFL and organic sales of JD Sports Fashion were up 0.7% and 6.4% respectively.

The company opened 85 new JD stores in H1 FY25, ending the period with 4,506 stores, up 1,189 from the start of the year.

In July 2024, JD Sports Fashion completed the acquisition of US-based athletic-inspired fashion retailer Hibbett.

JD Sports Fashion CEO Régis Schultz said: "I am pleased to report like-for-like sales growth of 2.4% and organic sales growth of 8.3% in the second quarter, demonstrating the strength and agility of our multi-brand model.

“In particular, we saw double-digit organic sales growth in North America and Europe, supported by the continued success of our JD store rollout programme. We completed the acquisition of Hibbett just before the period's end, and we look forward to its contribution to the growth and development of our US business in the coming years. Based on our first-half trading, we remain on track to deliver profit within our full-year guidance."

"JD Sports Fashion’s like-for-like sales grew 2.4% in Q2 FY25 " was originally created and published by Retail Insight Network, a GlobalData owned brand.

 

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