Old Spice has Literally Changed the Game with New Fiji Total Body Deodorant, Keeping Players Fresh 24/7 from Pits to Toes, Sideline to Sideline and End Zone to End Zone, Especially in those Closest Moments Under the Pile

CINCINNATI, October 11, 2024--(BUSINESS WIRE)--Everything you think you know about what happens in an NFL pile? Toss it. Old Spice is cracking open one of football’s greatest mysteries by bringing together Kay Adams, Flavor Flav, and Spice Adams to reveal the secrets of staying fresh when the action gets a little too close for comfort. Spoiler alert: it’s Old Spice Total Body Deodorant, and it's rewriting the old playbook. Old Spice is bringing Kay, Flav, and Spice together on Up & Adams on FanDuel October 10 to offer their freshest takes on what really happens down in the pile.

The trio hone in on a key play in a recent Detroit Lions-Arizona Cardinals tilt as David Montgomery finds himself tangled in a pile of defenders and teammates who are driven by Old Spice Total Body freshness.

"There’s nothing like the NFL pile. You can be laughing in mid-air or wrestling a bunch of massive human beings, but one thing's for sure: you’re up close and personal and you CAN smell it all," said David Montgomery, Detroit Lions Running Back. "Luckily, new Old Spice Fiji Total Body Deodorant keeps the pile fresh, so you won’t feel the need to sprint away as quickly! You can see why Old Spice has been a staple across the league’s 32 locker rooms for years."

For the first time, Old Spice Total Body Deodorant is found across the league as an NFL Official Locker Room Product this season. That same Old Spice Total Body Deodorant 24/7 pits to toes freshness delivers whole body odor protection whether you're powering through double training sessions or kicking back post-game.

"Fans have always wanted to know what happens in that NFL pile," said Kate DiCarlo, Senior Communications Director at Old Spice. "A medley of body odor is what happens. With Old Spice Total Body Deodorant in Fiji, we bring so much freshness to the field, it’s like catching a tropical breeze. Let’s be honest, nothing says victory like smelling like a champion - even at the bottom of the pile."

Aluminum-free Old Spice Total Body Deodorant is available in three forms: a deodorant spray for touchless and broad body application, a water-based deodorant cream perfect for tight places, and the old favorite deodorant stick, which allows for easy application at areas where the skin rubs together.

The Up & Adams in-show commentary is part of Old Spice’s NFL playbook this season. The Greatest Smell in the NFL is also partnering with Detroit Lions’ stars Jared Goff and Frank Ragnow, New Orleans Saints star defender Cam Jordan and former NFL quarterback and sports commentator Mark Sanchez as the current roster of NFL talent working with the brand. Goff, Ragnow & Flavor Flav can be seen in "Fresher," while Goff, Jordan & Sanchez appear in "Under the Pile."