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If you've never heard of Nu Holdings (NYSE: NU), this could be your chance to buy into a growth superstar at a discount. While the company does face some challenges over the next three years, there's more than enough opportunity to make up for it. If you're willing to buy and hold, this could become a stellar investment.
Don't expect history to repeat itself
Nu is the perfect example of a fintech company. It's undoubtedly in the financial sector, as it makes money by offering financial services like credit and debit cards, insurance products, and even cryptocurrency trading. But it's also undoubtedly a technology company, offering all of these services directly to customers digitally.
Like most financial companies, Nu's potential addressable market is huge. Its customer base is essentially anyone who uses money. Because Nu is also a technology company, it can grow far faster than most traditional financial businesses. For example, when it first launched its cryptocurrency trading platform, it registered more than 1 million new users in its first month. That makes sense because the company already has more than 100 million users, and getting these users to try another financial product only requires a new smartphone notification to be pushed.
Due to the successful nature of its fintech business model, Nu has been able to grow sales tremendously since going public in 2021. Even though sales growth remains above 50% year over year, don't expect these high growth rates to last forever. The company operates exclusively in Latin America, and it has already entered the three countries -- Brazil, Colombia, and Mexico -- with the largest populations and highest GDP per capita rates. Nu has also performed so well that its penetration in these markets is already quite high. In Brazil, for example, more than half of all adults are now Nu customers.
In the future, don't expect Nu's sales growth to match its impressive history. However, there's good news: The company doesn't need to repeat history to be a compelling investment opportunity right now.
Shares are incredibly cheap right now
Last year, Nu became profitable for the first time. Now that it has scaled the business, expect profit growth to continue. Over the next five years, Wall Street analysts expect profits to grow by more than 50% per year. If that comes to pass, the company's premium 47 times earnings valuation should come down quickly. Based on next year's earnings, for instance, shares trade at just 35 times forward earnings. In another few years, today's valuation could ultimately look quite cheap.