BHG Group AB (publ) operates as a consumer e-commerce company in Sweden, Finland, Denmark, Norway, rest of Europe, and internationally. It operates in three segments: Home Improvement, Value Home, and Premium Living. The Home Improvement segment offers products for building, renovating, and maintaining homes and gardens under the Bygghemma, Taloon, Golvpoolen, Nordiska Fönster, Hafa, Hylte Jakt & Trädgård brands. Its Value Home segment provides furniture and home furnishings under the Trademax, Chilli, Furniturebox, and Outlet1 brands. The Premium Living segment offers premium brand interior design and furniture under the Nordic Nest, Svenssons, and Sleepo brands. The company also provides DIY and leisure products. It sells its products through e-commerce platforms and showrooms. The company was formerly known as Bygghemma Group First AB (publ) and changed its name to BHG Group AB (publ) in May 2020. BHG Group AB (publ) was founded in 2006 and is headquartered in Malmö, Sweden.