Wealth Management Firms Expected to More Than Double AI Budgets: Wipro Survey

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AI budgets in wealth management to surge from 16% to 37%, but a readiness gap in regulatory compliance and skilling of talent threatens to slow down efforts

EAST BRUNSWICK, N.J. & BENGALURU, India, October 28, 2024--(BUSINESS WIRE)--Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading technology services and consulting company, today unveiled insights from its report, "AI in Wealth Management: Navigating an Evolving Data-Driven Landscape". The report, based on a survey conducted among 100 executives in the U.S., examines how artificial intelligence (AI) is changing the wealth management landscape and emphasizes the importance of strategic investments in technology infrastructure. It also highlights the role of talent and effective governance in leveraging AI to drive competitive edge.

According to the report, the wealth management landscape is experiencing a profound metamorphosis, as AI-driven innovation promises to deliver higher levels of personalization and deeper customer and market insights. In line with that promise, the survey points to a significant future uptick in AI investments, with IT budget allocations for AI expected to more than double—from 16 to 37 percent—within the next 3-5 years.

All surveyed firms indicate that they have started adopting AI in different parts of their operations. However, less than half (44 percent) say they are using AI extensively. That said, these extensive users report tangible benefits, with 73 percent experiencing significant competitive advantage because of AI adoption. These extensive users also lead the pack in leveraging AI to enhance client engagement, with 65 percent expecting significant AI-driven changes in client relationship management over the next 1-2 years.

Overall, more than three quarters (77 percent) of surveyed firms report improved decision-making with AI-driven predictive analytics and 76 percent note overall operational efficiency improvements. Meanwhile, risk management is one of the key areas disrupted by AI, according to more than half (53 percent) of the firms, followed by research and analysis (45 percent).

"These findings suggest that AI offers wealth management firms a chance to innovate, stand out, and succeed in an increasingly competitive market," said Ritesh Talapatra, Vice President and Sector Head for Capital Markets and Insurance, Wipro Limited. "This technological shift comes at a time when the industry faces several challenges, including pressures on Assets Under Management (AUM), fluctuating revenues, increasing operational costs, and rising client expectations. In this context, AI emerges as a powerful tool to deliver customized wealth management guidance, optimized client satisfaction, and maximized financial returns. At Wipro, we are committed to bringing these solutions to our wealth management clients to fuel their future growth."